Ucsd mgt 103 midterm bates
Learned response to objects in consistent way (favorable or unfavorable). Physiological needs, safety needs, social needs, personal needs, self-actualization needsĪssertiveness, Extroversion, compliance, dominanceĭrive (need), cue (symbol), response (action), reinforcement (reward) Purchase task, social surroundings, physical surrounding, temporal effects, antecedent states Situational Influences that affect purchase decisions Obligations to the environment and public Obligations to those who can affect achievement of company objectives Values, ideas, attitudes that are learned or shared Increase sales of current products in current marketsĭeveloping new products and selling them in new markets Open ended, closed ended, dichotomous, semantic differential, likert scaleīoard of directors, corporate level, strategic business unit level, functional level Make action recommendations, implement action recommendations, evaluate resultsĪdvantages/disadvantages of Secondary Dataĭisadvantages: Out of date, definitions not right, not specific enoughĭisadvantages: expensive, time consuming to collect Obtain secondary data, obtain primary data Specify constraints, identify data needed for marketing actions, determine how to collect data Rady School of Management » MGT 103 - Product Marketing & Management Course. These course materials will complement your daily lectures by enhancing your learning and understanding. Set research objectives, identify possible marketing actions - is a listing of class websites, lecture notes, library book reserves, and much, much more. Markets its products and services in other countries the same way they do in their home country. Tariffs, increase prices, quotas, limit supply. Problem recognition, information search, alternative evaluation, purchase decisions, post-purchase behavior Prerequisites: MGT 100 or MGT 103 and MGT 180 or MGT 181 or MGT 187, upper-division standing. Suppliers/distribution, employees, consumer Public interest groups, ecological environment, general public Laws protecting competition, laws affecting marketing mix action, self-regulation Technology- changing technology, tech's impact on consumer value, tech enabled data analytics Social- demographic shifts, cultural changesĮconomic- Macroeconomic conditions, consumer incomeĮnvironmental forces affecting organization
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Outlets, channels, coverage, transportation, stock level List price, discounts, allowances, credit terms, payment periodĪdvertising, personal selling, public relations, sales promotion, direct market
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Strengths, weaknesses, opportunities, threatsįeatures, brand name, packaging, service, warranty MGT 174: Supply Chain and Operations Management - Fall 2013 Delbert F.High share of high-growth market. MGT 174: Supply Chain and Operations Management Undergraduate Course, Fall 2013 PROFESSOR: Delbert F. Effective management of operations is vital to every type of organization in today’s context, when we see that significant competitive advantages accrue to those firms that can excel in execution and achieve sustained and profitable growth.ĮMAIL: PHONE: 85 OFFICE LOCATION: Otterson Hall, 3S148 OFFICE HOURS: Tuesdays and Thursdays from 4:00pm – 5:00pm (Other times by appointment) TEACHING ASSISTANT: Serkan Aksu EMAIL: Classroom: Otterson Hall 1S113 Note: This syllabus may be updated and revised at a later date Course Description Operations Management (OM) involves the systematic design, execution, and improvement of business processes, projects, and partner relationships. This course goes beyond cost minimization, and is an introduction to the core set of issues that firms large and small must confront and coordinate in their journey towards sustained scalability, growth and profitability. To conduct an exploration of one of the three major functions of an organization, operations, during which we will learn how goods and services are actually produced and discover the many problems firms face in a variety of settings. To teach you how and when to apply the tools of operations management to address these problems. –You should leave this class armed with an understanding of both quantitative models and qualitative strategies.